Sometimes you don’t need us from start to finish, and that’s okay. GHM consulting options are available on a project basis for proposal reviews, adjusted plans and negotiate rates, summary of the OOH landscape by market, OOH 101 presentations specifically tailored to your team’s needs, as well as coaching and training new team members in OOH.
Whether you’re an agency partner who wants us to take a backseat role supporting the OOH portion of your business or a client who would like to partner with us directly, we engage with you and your team to ensure the OOH plan complements the rest of your efforts.
An old boss once said “If you don’t think OOH is measurable, offer up some free shit and see what happens!” While I agree 100%, we need more these days to justify campaign spends. Not only does OOH have incredible pre-planning tools available but the post campaign analytics available are amazing as well. OOH CAN BE MEASURABLE!
OOH dollars should go in one bucket and be reviewed as an overall plan. In most cases, this means an OOH multi-vendor media mix approach. Lean on GHM to plan, negotiate, and execute your next OOH campaign.
Have very granular or POI needs? Event based initiatives? OOH is more than just billboards- let us look into what other options exist to accomplish the goals at hand.
Effective OOH should synergize with the rest of your marketing efforts. We strategize and analyze past, current, and future campaigns to ensure your OOH is doing what it should for your brand.