OOH Nerd // Media and Advertising Aficionado // Slightly A-Type
During the 1992 Winter Olympics I asked my Dad who was a better figure skater, me or Kristi Yamaguchi- my Dad said, “Kristi.” The harsh reality of an Olympic skater being better than me (a child who had learned to skate that morning) was simply too much. I decided right then and there I would work harder and hustle more than anyone else to avoid that letdown again. Despite my talents, or lack thereof, I always work hard. Always. It’s the only piece of all this that we can 100% control. My competitive spirit and work ethic are deep-seated and have served me well thus far. I still suck at skating but I’m damn good at OOH media, and I’m okay with that.
I’ve spent my 15+ year career building a strong foundation of skills through training and development, establishing lifelong relationships with partners and vendors, planning & buying for clients while on the vendor side of the business and pivoting from an independent contributor role into a management position. I’ve launched new initiatives and tools that have put in place processes across the business to redefined how OOH companies succeed and elevate OOH for my client and agency partners.

Yes. We have seen rare unicorn situations where a client or agency is getting the best possible rates but oftentimes that means there is also room for improvement on the overall plan.
Yes. We are a full service OOH agency with the ability to act as a full service traditional agency. Our expertise is in OOH but we have a handful of trusted partners around the country that we work with with for other traditional requests. Weaving OOH into your plan is what we do best.
Time back for you and your team, invoice streamlining, cohesiveness of plans, added value opportunities, lower rates, outside strategy and insights, streamlined communication, vendor communication, production trafficking, production discounts, strong creative execution, more integrated and successful OOH. Also, WE CARE…
Sometimes you don’t need us from start to finish, and that’s okay. GHM consulting options are available on a project basis for proposal reviews, adjusted plans and negotiate rates, summary of the OOH landscape by market, OOH 101 presentations specifically tailored to your team’s needs, as well as coaching and training new team members in OOH.
Whether you’re an agency partner who wants us to take a backseat role supporting the OOH portion of your business or a client who would like to partner with us directly, we engage with you and your team to ensure the OOH plan complements the rest of your efforts.
An old boss once said “If you don’t think OOH is measurable, offer up some free shit and see what happens!” While I agree 100%, we need more these days to justify campaign spends. Not only does OOH have incredible pre-planning tools available but the post campaign analytics available are amazing as well. OOH CAN BE MEASURABLE!
OOH dollars should go in one bucket and be reviewed as an overall plan. In most cases, this means an OOH multi-vendor media mix approach. Lean on GHM to plan, negotiate, and execute your next OOH campaign.
Have very granular or POI needs? Event based initiatives? OOH is more than just billboards- let us look into what other options exist to accomplish the goals at hand.
Effective OOH should synergize with the rest of your marketing efforts. We strategize and analyze past, current, and future campaigns to ensure your OOH is doing what it should for your brand.